Galaxie, CBC’s Continuous Music Network, features multiple channels of commercial-free, no-chat, non-stop music with digital-quality sound. It is now available in two million homes across Canada through the majority of digital television, satellite and microwave services. Galaxie’s thirty+ channels offer diverse musical styles catering to an enormously varied range of tastes, moods and occasions.

Plank Creative Director Christiane Magee and Samsara Arts' Denis McCready co-wrote and co-directed the 2001 + 2002 television ad campaigns for Galaxie. After Plank and Samsara's writing and directing collaboration, Copenhagen-based Maag Pictures provided illustrations which Plank animated in Flash. Samsara Arts took over the post-production which included sound effect and music direction as well as output of Flash to video for broadcast. We as well worked with Allumia to developed Galaxie’s online marketing campaign for 2002.

What Did We Do?

• 4 television commercials for 2002 ad campaign
• 2003 online banner campaign
• 4 television commercials for 2003 ad campaign

The Result

• we were able to save Galaxie money by doing production in a tool not usually expected to be used for post-production / broadcast
• original, playful looking ads
• 3 campaigns over two years all with a unity of style, look and feel

News & Recognition

• Infopresse.com : 20-2-2002 : Plank fait du Flash pour Galaxie
• Press Release : Samsara + Plank