In early 2002 we took over the development of the flagship website of American filmmaker, writer and political rabble-rouser Michael Moore. Since early 2002 we have been reworking the site into a fully dynamic site that facilitates quicker communication between Michael Moore and his fans. In September 2002, we also launched BowlingForColumbine.com to coincide with the theatrical release of the infamous, Academy Award winning documentary. Bowling for Columbine the first documentary film accepted into competition at the Cannes Film Festival in 46 years and is the highest grossing documentary of all time.

What Did We Do?

• Website development and design, MichaelMoore.com
• Website development and design, BowlingForColumbine.com
• Administrative system for controlling all major site content
• Manage a mailing list of a 1/4 million subscribers
• Regular site maintenance and support

The Result

• Our work was developed with core needs in mind; easy to navigate, information focused, quick download and simple interaction
• Site traffic has increased more than 750% since March 2002 to a peak of just over 40 million hits in March 2003.
• Michael Moore's online email campaigns are credited with being directly responsible for the early success of his film Bowling For Columbine
• Our administration and publishing system is perfectly fitted to online and marketing of Michael Moore and is well suited to the uses of the entertainment & political action community

News & Recognition

• Nominated Best Film Website, Bowling For Columbine, South By South West Interactive Conference, 2003.
• Infopresse.com: 8-11-2002: Plank soutient le réalisateur Michael Moore
• In The News: The Guardian: Email push bowls over Hollywood
• PR Newswire: Alliance Atlantis' Oscar®-winning Bowling for Columbine surpasses US$50 million worldwide
• CanWest : 20 million surfers forced temporary shut-down of Michael Moore's site
• Press Release: Montreal web firm Plank launches website for important and controversial American film Bowling For Columbine

• visit the michael moore website
• visit the bowling for columbine website