Comments on: “Above the fold” – a relic from a bygone age http://www.plankdesign.com/blog/2009/10/above_the_fold/ Carving digital goodness since 1998 Thu, 02 Feb 2012 10:30:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Suffolk Photographer Alex http://www.plankdesign.com/blog/2009/10/above_the_fold/#comment-13 Suffolk Photographer Alex Wed, 25 Aug 2010 15:52:22 +0000 http://localhost/wordpress/3.0/uncategorized/above_the_fold#comment-13 OMG. So basically, everything we've been told in the last 10 years or so regarding the stickiness of websites and how to design them is wrong from a fold POV? I suppose if you think about it - how often have you not turned over a newspaper to read whats after the fold? Also interesting is the fact that they point out that you should include content beneath the fold to encourage reading. Maybe this would be a good way to reduce bounce rates? OMG.

So basically, everything we’ve been told in the last 10 years or so regarding the stickiness of websites and how to design them is wrong from a fold POV?

I suppose if you think about it – how often have you not turned over a newspaper to read whats after the fold?

Also interesting is the fact that they point out that you should include content beneath the fold to encourage reading. Maybe this would be a good way to reduce bounce rates?

]]> By: london photographer - James http://www.plankdesign.com/blog/2009/10/above_the_fold/#comment-12 london photographer - James Wed, 25 Aug 2010 15:48:26 +0000 http://localhost/wordpress/3.0/uncategorized/above_the_fold#comment-12 That's a very interesting conclusion! As a photographer, I have always woried about monitor screen sizes, browser sizes etc because i need to know how large to make my image gallery on my home page. Too small - and they are lost to some viewers - too big and the viewer cannot see the whole photo without scrolling! It's been a nightmare trying to get it right and I've figured that you will never please everyone. With endless browser toolbar additions such as Google toolbar, Yahoo toolbar etc, the effective 'above the fold' space appears to be getting smaller all the time! That’s a very interesting conclusion! As a photographer, I have always woried about monitor screen sizes, browser sizes etc because i need to know how large to make my image gallery on my home page. Too small – and they are lost to some viewers – too big and the viewer cannot see the whole photo without scrolling! It’s been a nightmare trying to get it right and I’ve figured that you will never please everyone.

With endless browser toolbar additions such as Google toolbar, Yahoo toolbar etc, the effective ‘above the fold’ space appears to be getting smaller all the time!

]]>