The Fantasia Festival is North America's premiere genre film festival
SINCE ITS INCEPTION IN 1996, the Fantasia Film Festival has been hell-bent on showcasing the most exciting, innovative, and individualistic examples of contemporary international genre cinema, with an emphasis on unveiling films rarely seen in North America. Fantasia is seen as one of the most important fantasy, horror, & anime festivals in the world, with fans that truly define the word “fanatic.”
When Fantasia re-launched in 2003 after a one-year hiatus, they needed to bring their website to the next level; to have it work for them as the key element of their marketing strategy and as a tool to provide fans with ever-changing festival information as it happens. Fantasia selected Plank to develop their overall online strategy, website, and a series of tools to accomplish the mission.
Well… mission accomplished! Two years later, Fantasia continues to grow and Plank is still right there with them. Fantasia’s website has evolved into a dynamic and stylish site loaded with tons of rich information about the roughly one hundred films shown every year, all of it presented with a focus on ease of navigation. Plank has successfully responded to the challenge of a site that needs constant updating and virtually instantaneous publishing during the short time period of the festival, thanks to our unique easy-to-use client-side content administration tools.
For Fantasia, Plank works directly with our print partner, Black Eye Design to ensure a consistent look across all of Fantasia’s visual media – from BlackEye’s festival program, print ads, and posters to our vision of the website. We have also developed an innovative cross-publishing system whereby any changes made by Fantasia staff will be reflected both on the Web and in the festival program… with just one click of a mouse.
Lightning-fast turnaround in a high-pressure festival time frame? No problem for Plank.
- Festival website design and development for 2003, 2004, 2005, 2006, and 2007
- 2008 festival website now live!
- Development of an easy-to-use and effective client-side system for administering site content
- Websites with a look + feel that extended the existing brand and the spirit of the Festival, and are consistent with printed materials
- A new content management system that allows virtually instantaneous news and information posting on the internet, all controllable by the client
- Created an innovative cross-media publishing system that allows for one-click print and web publishing which greatly reduced production time for the printed festival program
