Michael speaks the truth, and Plank is there to help
IN EARLY 2002 WE TOOK OVER the development of the flagship website of Academy Award-winning filmmaker, best-selling author, and political rabble-rouser Michael Moore. Since then we have been reworking MichaelMoore.com into a truly dynamic site that facilitates quicker communication between Michael and the public. By September 2002, we had also launched BowlingForColumbine.com to coincide with the theatrical release of the now-infamous documentary. Bowling for Columbine was the first documentary film accepted into competition at the Cannes Film Festival in 46 years and was the highest grossing documentary of all time... until the release of Fahrenheit 9/11. Fahrenheit 9/11 changed the way the world saw documentaries, and Plank was thrilled to be at the forefront supporting Michael with our development of Fahrenheit911.com.
In part thanks to Plank's creative designs and innovative, cutting-edge technology, all of Michael's sites have seen tremendous traffic growth. MichaelMoore.com saw an increase from around 100 000 unique visitors per month to a peak of over 6 000 000. During the initial run of the film Fahrenheit911, Michael's sites saw over 500 000 000 hits per month, with a peak of over 250 000 000 hits on November 2nd, 2004 - the day of the U.S. Presidential election. Michael's mailing list has grown from 30,000 to over 400,000 subscribers during our involvement. It's a credit to Plank's design and technology that we were able to create sites that could smoothly handle this kind of volume. It's also why Michael now uses the internet as a fundamental means of communication to his fans.
- Website development and design, MichaelMoore.com
- Website development and design, Fahrenheit911.com.com
- Website development and design, BowlingForColumbine.com
- Website development and design, SiCKO site
- Development and design, Dude Where's My Country mini-site
- Development of an easy-to-use and effective client-side system for administering all site content
- Manage a mailing list of over 400,000 subscribers
- Our work was developed with core needs in mind: easy to navigate, information focused, quick download and simple interaction
- A dramatic increase in hits - over 2600%! (MichaelMoore.com, March 2002-October 2004)
- Michael Moore's online email campaigns are credited with being directly responsible for the early success of his film Bowling For Columbine
- Our administration and publishing system is perfectly tailored to the online activities of Michael Moore and is well suited to the uses of the entertainment and political action communities
- MichaelMoore.com: Lightning Rod for Political Debate, Action (Online Journalism Review)
- Global TV reports on Plank's involvement with Michael Moore -- See the video now!
- BowlingForColumbine.com - Nominated Best Film Website, South By South West Interactive Conference, 2003.
- Infopresse.com: 8-11-2002: Plank soutient le réalisateur Michael Moore
- In The News: The Guardian: Email push bowls over Hollywood
- Press Release: Montreal web firm Plank launches website for important and controversial American film Bowling For Columbine
- L'actualité, September 2004: Michael Moore se «Plank» ˆ Montréal!
