The Breakfast Club #6

Jordan Saniuk: Creating Content Youth Care About

The Breakfast Club is a social and informative speaker series. It’s an opportunity to mix and mingle with fellow industry enthusiasts, while gaining insight on hot topics. And there’s breakfast!

Jordan Saniuk, Happiness Engineer at Automattic (the makers of WordPress) spoke about producing content for today's self(ie)-obsessed youth. The key, he says, is making your content personal. Highlighting your story, your inspiration, and what makes you care about your product is the way, according to Jordan, to turn their heads and listen.

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