We're very proud to be involved this year. The AAPQ has released a beautifully designed guide for people looking to bring on an agency for help. Lots of good advice, smart questions and solid foundation processes.
"Finding the right marketing communication agency is a crucial step. The Agency Selection Guide for Advertisers and Agencies is a tool that will help you make the right choice through a simple, efficient but competitive selection process. This Guide was developed by the Association of Quebec Advertising Agencies (AAPQ) in order to answer numerous questions and comments raised by advertisers and agencies looking out for a practical document that could help them with their agency selection process. It is intended to help build a business partnership conducive to the success of advertisers and the financial health of agencies. This practical tool contains recognized best practices, and will provide you with step-by-step guidance in your search for a new agency."
The guide can be downloaded here.