Back in January of this year, Apple held a press conference at the Guggenheim museum in New York to announce iBooks Author, their new software for developing interactive books on the iPad. While Apple's focus is on the educational market, presenting the platform as one that will transform text books in the academic world, the format can and should be considered by a wide range of organizations.
They won't be the solution in all cases, but with the ability to include audio and video, image galleries, interactive images, quizzes, 3D models, and customized HTML widgets, an iBook is an excellent candidate for reference content in any industry. With an ever growing number of organizations equipping their sales teams (and other departments) with iPads, the cost-effective iBook can be an attractive alternative to developing an iOS app.
In a future post, I'll be taking a look at some of the specific pros and cons of the format, but for now, if you've got your iPad handy, grab the demo we put together and give an iBook a spin (or a swipe, as it were).