Sarah joined the team in 2007 as Plank’s very first Account Executive. Her background in Communications and PR made her a natural fit for maintaining excellent client relationships. She is a proud mother of two here in Montreal and is completing her 3rd year of studies in Homeopathy and Naturopathy. We took a moment to catch up.


Plank: How did you make the transition from a career in Communications and PR to managing accounts here at Plank?

Sarah: I had worked in big agencies and companies for several years. I loved the rush of big clients and budgets and doing large scale campaigns, but eventually the excitement wore off. I asked myself what it was I liked most about the work I did in PR and it came down to relationships. I decided to reach out to people I enjoyed working with the most and Warren and Plank (who I had previously worked on contracts with) were at the top of that list. The transition to Plank was very natural, but it did take me awhile to get some tech jargon down and I would simply make blurb-bleep-bonk “computer” sounds if I didn’t understand the programmers! With Plank, not only was I working with fantastic, down-to-earth people, but we all also shared a drive for great client relationships.

Plank: What did you take away from your time at Plank?

Sarah: That work can be family. I always poked fun at Warren that he ran Plank like a summer camp. It was a joke, but was really what made the vibe at Plank so special. Even clients who came to our offices would comment on how nice it was. When you are able to go to work and enjoy what you do and who you work with, laugh together and support each other - that is success in my eyes. 

Plank: What drew you to studying homeopathy? 

Sarah: Homeopathy and alternative therapies was something that was part of my life since my early 20s. I had my busy work life, which was fast-paced and exciting, but I would always feel very calm and at peace whenever I would visit alternative health practitioners. One day, I just thought why can’t I do my work in that space too and offer the calm and balance that I enjoyed so much. Changing careers is fun, but also scary! You spend most of your adult work life honing your skills and when you change your field, you can feel like you’re starting from square one. But, it’s still worth it - you can never stop learning.

Plank: You have two little ones now. What’s the most surprising thing you’ve learned as a parent?

That I can sustain my body on very limited sleep and copious amounts of coffee! Also, that the very old cliché that our children are our best teachers is, in fact, very true. 

Plank: Warren insisted I ask you if you still like a good scare?

Sarah: NO!

Warren sneaking up on Sarah

We want to thank Sarah for taking the time to catch up with us!