Immersive visitor experiences can happen far outside the museum walls.

We want to work with museums like yours to develop exciting new ways for people to interact with your collections, whether or not they can visit in person. Virtual exhibits engage and educate audiences from far and wide.

There is currently funding available for Canadian museums to develop virtual exhibits, so it’s the perfect time to talk about the possibilities.

The Virtual Museum of Canada Investment Program

The Virtual Museum of Canada

The Virtual Museum of Canada is now accepting new proposals for funding online experiences from Canada’s museums and heritage organizations. The Virtual Exhibits investment program helps Canadian museums and heritage organizations develop online products that engage audiences of all ages, interests, and abilities in Canada’s history, heritage, and culture.

Proposals can be submitted for virtual exhibits, interactive and/or educational resources, and virtual tours. Funding ranges from $50,000 - $250,000 per production. Applications are open until October 25th and guidelines are available here. This year, the VMC is offering feedback on a "quick pitch" submitted by July 19th.

About Plank

We’re a digital studio in Montreal and we’ve been working with arts and culture organizations for nearly twenty years. We have a passion for history, and for sharing our stories.

We’ve also successfully navigated the process of applying for funding with VMC and developing a virtual exhibit that exceeds their numerous criteria. And we want to do it again.

Telling the story of Canada in the two World Wars

For several years, we have worked with the Juno Beach Centre Association to bring to life the story of Canadians in the First and Second World Wars. Our relationship started when they came to us with the seed of an idea - to help Canadians learn more about the impact of WWI and WWII on our nation’s identity.

The JBCA is a Canadian charitable organization that operates a museum in Normandy, France. Its mission is to commemorate Canada’s contribution to the Second World War and to educate Canadians of all ages about our role in the fight for freedom.

Together, we developed the concept for a multi-phase project with both physical and digital components - From Vimy to Juno.

Vimy to Juno History

Launched in 2016, the first phase of From Vimy to Juno was a traveling exhibition with a digital companion site, funded by the Department of Canadian Heritage Commemorating Canada fund. It was an important way for the JBC to reach Canadians who were unable to visit their location in France. The mobile responsive website includes a timeline of events and profiles of Canadians who experienced the war years in different ways. It also offers lesson plans to educators of all grades.

Vimy to Juno Timeline

Soon we will be launching phase two, funded by the Virtual Museum of Canada, to create a deeper and more interactive treatment of the Canadian wartime experience. Visitors will be able to immerse themselves in the lives of Canadians who served in the First and Second World Wars through firsthand testimonials, archival photographs, personal memorabilia and historical articles, and learn about their motivations for enlisting, their service, their pre-war and post-war lives. They will be able to explore the role of the different branches of service (Army, Navy, Air, Merchant Navy, and home-front efforts) and hear from different voices representing women, Aboriginal groups, and minority language communities.

What's next?

We’re looking to bring our expertise to another VMC project. We want to help your organization develop and interpret your story in a digital form that is compelling, beautiful, and easy to use. We want to be more than a service provider, we want to build something together.


Have a look at some of our other work, and drop a line if you have any questions.

Go Fit Yourself Case Study
Celtic Soul Case Study
Vimy to Juno Case Study
Culture Days Case Study
One Sweet App Case Study