Culture Days is an annual, nation-wide celebration of the arts and culture, energizing citizens to participate in over 3,000 free activities in their communities.
Managing Multiple User Profiles and Needs
How do you bring together 150,000 participants, 3,000 events, 800 Canadian cities, an enthusiastic group of volunteers, and citizens across the country?
With one great website.
Over three days each autumn, Culture Days promotes community organizations, professional companies and individual artists hosting free activities from coast to coast to coast. Audiences of all ages are given the opportunity to experience visual art, theatre, dance, storytelling and so much more.
Plank created a one stop portal for organizers and audiences to come together and share their love for culture. And we’ve been making it better year after year.
A Place for Everything...and Everything in its Place
With event organizers spread across the country, the Culture Days team needed a simple way for artists and organizations to register their activities - regardless of their technical know-how.
To make it easy on everyone, Plank created a central digital platform with a simple interface backed by accessible event management tools. Registering an event online is painless thanks to clean design that allows organizers to upload content and images into a framework that showcases their event to local audiences.
Event organizers can also access marketing materials and promotion tips to boost awareness of their events in their communities.
Audience members are treated to a simple path to finding events near them and can add them to a personalized schedule for a full weekend of discovery.
Clear-cut navigation makes sure users of all kinds find exactly what they’re looking for.
Making it Better Year After Year
Culture Days may only take place for 3 days of the year, but in between, we’re consistently improving the experience for the next edition.
For example, in 2012, the site became available across multiple devices and all sorts of screen formats and in 2014, we targeted our efforts on improving the user experience for event attendees and gave organizers greater control of the user interface. In addition, we gave organizers a toolbar to easily access various functions quickly, and created a new contest platform that can be easily updated and adjusted by the Culture Days team. Most recently, the site became completely responsive in all browsers and platforms, and connected to social platforms to send automatic alerts driven by user preferences.
Over the years, Plank has increased site traffic to almost 700,000 page views annually, facilitated over 3,000 events and connected over 150,000 community members every year. We love what we do, and can’t wait to do it again.
What We Did
- Multi-user platform and content management system
- Personalized scheduling tool
- Provincial micro-sites
- Search capability by province, category, or keywords.
- Email updates
- Text message alerts
- Responsive Design
- SSL security
- Internal email migrated to Google
- Streamlined activity registration process