Evenko is ranked Canada’s top promoter and 8th in North America by Pollstar, representing more than 1,200 musical, family and sporting events annually throughout the province of Quebec, Atlantic Canada and the Eastern United States.
1.5 Million Spectators and CountingFor nearly 10 years and running, Plank has been helping Evenko promote shows online and getting fans their tickets faster whether they want to bask in the star-power of Celine Dion, cheer from the front row at a World Cup Hockey game, or spend a weekend at the Osheaga festival. With over a thousand events to organize and promote online, Plank’s team took on the job of giving the Evenko website a complete overhaul this summer, to give spectators a more seamless experience with better navigation, geo-location of shows and much more optimal mobile browsing. The site offers Evenko better marketing opportunities with customizable content templates for individual shows, better SEO so users can find the shows they’re looking for, and individual user accounts with incredibly useful features like the ability to transfer tickets to other users, or subscribe to a newsletter for pre-sale ticket info.
Get Tickets Online FasterPlank’s primary goal was to get tickets to fans faster. The key to achieving this was by giving ticket buyers a better browsing experience with personalized options. These included giving visitors an easy way to express their entertainment preferences and opt for seeing shows near their home location. In addition, we optimized the user experience by reducing the path to the “buy” button. We also made the site ultra-responsive on mobile, integrating everything seamlessly with the Outbox checkout and payment system.
Obscure Shows Get a SpotlightOver the last decade, Plank has developed a profound understanding of Evenko’s operations, goals, and bottom line. With a solid grasp of Evenko’s marketing challenges and extensive experience in online entertainment marketing, Plank set out to make it easier for Evenko to promote each show uniquely. By using custom-built advanced content management system features, Evenko staff can now better control how content is displayed for individual shows.
By making incremental improvements to the site on a continual basis with Plank, Evenko gives ticket buyers the opportunity take advantage as new technologies are integrated “as available”. As a result, Evenko benefits from a better customer experience and increased customer satisfaction, which results in quicker click-to-buy and, ultimately, a greater volume of sales.
What We Did
- Improved the Information Architecture
- Revamped the Content Management System
- Added Geo-location for Presentation of Local Shows
- Improved Search and SEO friendliness and Tags
- Optimized Responsive Design
- Added Personalized User Accounts
- New high traffic server architecture
- Managed Integration to Outbox checkout system
- Lead on critical content migration